Activity 3: Research a music magazine

Title: Mojo
Price: £4.50
Publisher: Bauer London Lifestyle Ltd
Frequency of publication: Monthly

	Music promotion	Lifestyle	Classified ads	Other
Name of times occurring	18	1	3	7
Name of the product being advertised	CDs, live shows and tour tickets	planet rock	DVDs	whiskey, magazines (Empire, Q), plasma
Where in the magazine does the advert appear	every other 5 pages	127	8, 23, 126	87, 117, 129,147
What cost is the product (provide a ‘guesstimate’	£10.99	£5	£8 - £15	£10, £15 £500

This magazine is aimed at a more mature audience of about 25-43, its mode of address being formal but informative. it is a  well-known, quality music magazine promoting mostly the classic rock genre. The percentage of image to text is about one-to-three, and it is obvious that a main asset of the magazine is their long, in-depth articles and interviews. There is very little (if any) use if slang in the articles, which are written on a generally serious tone.