Although the picture on the cover is that of a girl, my intention was that the magazine I've created would appeal to both men and women (that men would find this girl attractive, while the female audience would read her story and relate to her instead). Also, in the double page spread I deemed that Mahonni would pass as a petite 24 year old, although she is only 18. I did this deliberately, intending my target audience to be quite mature (from young adults: 20 to mid 30's), hence the long, small font interview with quite a few pictures and the reference to two rather old bands: U2 and R.E.M. .
Finally, it could be said that just like Rolling Stone and Q magazine, it has universality , for it does not represent only a particular social group.
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