I've decided to go against the bohemian, clean teen image I've promoted on my preliminary task, and totally opposite from that would be the dangerous, more aggressive picture the rock and roll style paints brightly. Therefore, the 'target reader' for this magazine would ideally be a guy, possibly mid twenties. He dresses at JD and SportsDirect, but occasionally buys band merchandise online such as shirts and wristbands and practically lives in Converse sneakers and worn out jeans. He listens to 'old school' rock music: R.E.M., Metallica, Guns N' Roses, Red Hot Chili Peppers, and yet he really likes the music Annie and The Band is trying to promote. He plays guitar in a rock band too, so he can directly relate to her story. He's not rich but nor he is poverty-soaked as he works at some electronics store in his local area and earns just enough to get by. He hangs out with his mates a lot at the local pub where they occasionally perform. He is, above all, fun, loud and not exactly the type of guy a girl would bring home to meet her parents.
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